Privacy Policy

Introduction

This Privacy Policy explains how The Funnel Genie Inc. ("The Funnel Genie," "we," "us," or "our") collects, uses, stores, and protects information when you visit The Capacity Ceiling website, complete the growth infrastructure diagnostic, download or purchase our resources, or otherwise interact with our website and services.

By using our website or services, you acknowledge the practices described in this Privacy Policy.

Information We Collect

Depending on how you interact with us, we may collect the following categories of information:

• Contact information, such as your first name and email address.
• Diagnostic information, including your quiz responses, scores, results, identified growth constraints, and related session information.
• Marketing and attribution information, such as referral URLs, UTM parameters, campaign information, and how you arrived at our website.
• Website and usage information, such as pages visited, interactions with the website, browser or device information, approximate location, session information, and analytics data collected through tools such as Google Analytics and Microsoft Clarity.
• Purchase information, such as products purchased, transaction information, and information necessary to fulfill your order.

We do not intentionally collect sensitive personal information through the diagnostic. Please do not submit sensitive personal information unless it is specifically requested and necessary for a particular service.

Diagnostic Responses and Results

When you complete The Capacity Ceiling diagnostic, we may store your responses, scores, results, and a unique diagnostic session identifier.

We use this information to generate and provide your results and, where applicable, allow you to return to your results through a unique results link.

Diagnostic responses and results may also be used in aggregate or otherwise de-identified form to understand how people interact with the diagnostic and improve our methodology, products, and services.

How We Use Your Information

We may use the information we collect to:

• Generate and deliver your diagnostic results.
• Provide access to requested resources and products.
• Process and fulfill purchases.
• Communicate with you about your results, purchases, or requests.
• Send educational, promotional, or marketing communications where permitted by law.
• Improve our website, diagnostic, products, and services.
• Understand website usage and marketing performance.
• Prevent fraud, abuse, or unauthorized access.
• Comply with legal obligations and protect our rights.

Email and Marketing Communications

If you provide your email address through our diagnostic, website, forms, purchases, or other interactions, we may use it to deliver requested information and, where permitted, send educational or marketing communications about our products, services, and related topics.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in those communications or by contacting us directly.

Even if you opt out of marketing communications, we may continue to send transactional or service-related communications that are necessary to fulfill a request or provide a product or service.

Sharing and Disclosure

We do not sell your personal information.

We may share information with trusted third-party service providers who help us operate our business, website, diagnostic, communications, analytics, payment processing, hosting, and related services.

These service providers may only access information as reasonably necessary to perform services on our behalf and are expected to handle information in accordance with applicable requirements.

We may also disclose information when required by law, legal process, court order, or governmental request, or when reasonably necessary to protect our rights, users, property, or the security of our services.

Payments and Third-Party Services

When you purchase a product or service, payment information may be processed by third-party payment processors, including Stripe.

We do not intentionally store your full payment card number on our own systems. Payment information is handled by the applicable payment processor according to its own privacy policy and terms.

Our website may also use third-party services for hosting, analytics, email communications, database management, marketing, customer support, or other business functions.

Cookies and Tracking Technologies

We may use cookies, pixels, local storage, session technologies, and similar technologies to operate our website, understand how visitors use our website, measure marketing performance, improve our services, and support advertising and attribution.

We may use the following third-party analytics and advertising technologies:

• Google Analytics, which helps us understand website traffic, visitor interactions, and how people use our website.
• Microsoft Clarity, which helps us understand how visitors interact with our website through analytics and session-based interaction data, such as clicks, scrolling, and other website interactions. Clarity may use cookies and similar technologies to associate activity across sessions.
• Meta Pixel (Facebook Pixel), which may be used to measure advertising performance, understand actions visitors take on our website, build or measure advertising audiences, and attribute conversions to Meta advertising campaigns.

These third-party services may collect information through cookies, pixels, identifiers, or similar technologies according to their own privacy policies and applicable settings.

We may also use UTM parameters, referral information, and similar attribution technologies to understand where visitors came from and which marketing activities lead to visits, diagnostic completions, or purchases.

Depending on your location and applicable law, you may have the right to consent to or opt out of certain cookies or tracking technologies. You may also be able to control certain technologies through your browser or available privacy and cookie controls. Disabling certain technologies may affect some website functionality or analytics.

We do not use these technologies to intentionally collect sensitive personal information through the diagnostic.

Data Retention

We retain personal information for as long as reasonably necessary to provide our services, fulfill transactions, maintain business and legal records, resolve disputes, enforce our agreements, and fulfill the purposes described in this Privacy Policy.

Retention periods may vary depending on the type of information and the purpose for which it was collected.

Your Privacy Rights

Depending on where you live and applicable law, you may have certain rights regarding your personal information, including the right to:

• Request access to personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of certain personal information.
• Request information about how your personal information is used or disclosed.
• Opt out of certain marketing communications.

These rights may be subject to exceptions and limitations under applicable law. To submit a privacy-related request, contact us using the information below.

Children's Privacy

Our website and services are intended for adults and are not directed toward children under the age of 13. We do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information to us, please contact us so that we can take appropriate steps.

Third-Party Websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, content, or security of those third parties.

We encourage you to review the privacy policies of any third-party websites or services you choose to use.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, services, technology, or legal requirements.

When we make changes, we will update the "Last updated" date at the top of this page. Your continued use of the website after changes become effective constitutes acknowledgment of the updated policy.

Contact Us

If you have questions about this Privacy Policy or would like to submit a privacy-related request, contact:

The Funnel Genie Inc.
thefunnelgenie@gmail.com